Research on franchised store chain operation based on evolutionary game theory
نویسندگان
چکیده
Franchised store chain is the most popular business model today. The franchisor and franchisees share same brand, but value of entire brand will be degraded once one side pursues self-interests in management. From perspective franchised chain, this paper develops an evolutionary game between under assumption bounded rationality. strategic selection includes cooperation no-cooperation. In end, corresponding policy recommendations are proposed foundation case analysis.
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ژورنال
عنوان ژورنال: E3S web of conferences
سال: 2021
ISSN: ['2555-0403', '2267-1242']
DOI: https://doi.org/10.1051/e3sconf/202127503022